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Disney CEO: Marvel characters have a future in Disney parks


How long before we see a "Spider-Man's Friendly Neighborhood" or "Asgard's Hall of Heroes" at a Disney theme park?

I put that question to Bob Iger, president and CEO of Walt Disney Co., on Thursday at the blue-carpet event at the premiere of "Disney's World of Color" at Disney's California Adventure, the Anaheim theme park that has struggled to find a strong identity since opening in 2001. Iger, whose company took over Marvel in a $4 billion deal January, seemed to chew on the question a bit, but in the end, he stayed safely vague in his response.

 

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