Robert B. Weide (Curb Your Enthusiasm) is a director / producer who made his first forays into feature films, as their experience is mainly on television. He has the task of bringing to the big screen the bestseller of the same name by Toby Young in which its success is virtually assured.

Simon Pegg (Shaun of the Dead) (we like him Sydney Young gives life to an extravagant English journalist was hired by a New York magazine. He joins Alison Olsen (Kirsten Dunst) a girl who works in the magazine and serves as guide for new events and situations that lie ahead. As expected, Sydney drops surrendered before the glamorous stars and one in particular, Sophie Maes (Megan Fox), which makes Sydney revalues their positions. As can be seen, a romantic comedy and situations involved in the glamor of the Big Apple and Hollywood.

This film never decides. If it was difficult to decide between Los Angeles and New York, is much more difficult to decide between being a sarcastic critique of the entertainment world and its symbiotic relationship with fashion magazines, or be a comedy without pretensions in the hope of using them to throw good routines. It’s what they want to explore it really never does, and always leaves us with the topics in a superficial and longing for films like ‘The Bonfire of the vanities’ or’ The Devil Wears Prada ‘. Nevertheless, much criticism was scathing and direct, making its value grow by slightly more than expected.

The characters are well acted and it is not their fault that the script does not allow us to move more, stand on the sidelines never get attached to them or to feel as Sydney struggle to avoid being seduced by money and the lights of the show. The situations and the great performance of Simon Pegg and make it completely manageable with enough laughs that are the product of the character, their circumstances and environment in which it moves. The presence of Megan Fox (Transformers) is an added need to embody a product of marketing to reflect all the values of the industry into a pretty face.

“How To Lose Friends & Alienate People” is a comedy that could be more but that is enough to not be a waste of time.